Rowena Alphonso

Founder, Principal Strategist

I founded Araia to focus on the kind of work that lights me up - goal-driven marketing that creates impact through human connection. There’s nothing quite like finding creative ways to tackle a challenge and seeing it bring people together.

With nearly two decades in marketing leadership, I’ve worked with brands of all sizes - from nimble startups to global enterprises - and one thing remains the same: understanding people. It’s about knowing what drives them and using that insight to create something fresh that stands out.

At home, I’m a mom of two who finds inspiration in the little things, whether it’s quality time with family or creating something beautiful in my downtime (painting and floral design are my therapy!). The thrill of creating, both personally and professionally, keeps me inspired every day.

I’m proud of the collaborative spirit within our team. We’ve created a space where every idea counts. I’m especially passionate about championing women in leadership and building a culture of inclusivity that drives us forward.

At the heart of it all, I want to make people feel seen and valued. That’s what gets me out of bed every morning, and it’s what I want every client to feel when they work with us.

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